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What's in a name?

Posted: 24 March 2009

Development of the new AACS is progressing and NAEGA is well represented on the stakeholder group and has been involved in the consultation events.

In the not too distant future, they will have to think of a name for it. What do you prefer and what do you think clients would respond best to? Would you prefer the new service to be called something abstract (for example the very successful travel card scheme in London is called Oyster and one of the IAG partnerships was called Plum) or something more descriptive like Careers Advice that describes what is on offer?

If you have a view email to let us know and we will pass your views on. You need to be quick though if you want to try and influence the decision!

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